We executed a grassroots activation campaign to onboard people onto the Star Tower Chain via their app. Our goal was to create real-world engagement and educate potential users about the platform's capabilities.
Problem
Star Tower Chain needed to break through the noise and connect with real users in meaningful ways. Traditional online marketing wasn't enough—they needed boots on the ground to drive authentic adoption.
Solution
We designed and executed a comprehensive IRL (In Real Life) activation strategy that combined education, hands-on experience, and community building. Our approach focused on making Web3 accessible and understandable to newcomers.
Results
Our grassroots activation was a massive success. In just one event, we achieved over 1,200+ sign-ups, demonstrating the power of real-world connection and education in driving blockchain adoption.
