We pushed Otaku AI from launch countdown through launch proper and post-launch, creating a comprehensive publicity and online activation campaign that generated massive visibility and engagement.
Campaign Overview
Our multi-phase campaign covered the entire launch lifecycle, from building anticipation during the countdown period to maintaining momentum post-launch. We created a strategic content mix that resonated with the AI and anime communities.
Strategy
We leveraged social media, influencer partnerships, and community engagement to create buzz around Otaku AI's launch. Our approach combined timely content, interactive elements, and strategic messaging to maximize reach and engagement.
Results
Throughout the campaign, we generated over 300,000 impressions, 400+ likes, 40 retweets, and 88 comments. In just one week, we got over 300,000 eyes on Otaku AI, establishing strong brand awareness and driving significant interest in the platform.
